Mission

Create an online "sports culture movement where kids pledge to put education before sports, outdoor activities before video games, and to respect themselves, their family, and team.

Build the YRA brand into a well known mark where coaches, players, and parents identify it as one that builds better ballplayers, attitudes, and a positive public image among youth.

Market YRA branded sports apparel that will offer kids a positive fashion statement that parents appreciate and kids are eager to wear.